What is meant by an online community and how is it important for e-commerce?
Online community are those kind of websites where a group of people interact with each other and share information. They can share various kind of information like their thoughts, photos, videos etc. They can make discuss about various topics or can form groups or select friends according to the type of websites they are using. Various example can be taken like Facebook has been really famous these days. Here people can join the network and make friends.
Share their videos,photos and thoughts. Only the authorized person can comment on those information.Youtube is another website where people can share videos and make comment on those and view the posted videos by other. One of the type of online community that is being very popular these days is various kinds of blogs. The authors of the blog post something they want that might be anything and there are followers who view it and make comments on those posts.
Since huge number of people are involved in online community it has been a great use for e-commerce. People can advertise their product and built a good customer base. They can also provided information of their product and reviews and other facilities so they can benefit from these online communities.
Is there a common thread and a local community sense in action?
Yes there has been lot of buzz around facebook making groups and sharing their views on a common topic.Facebook has a provision where people can create a certain group or network.People can join these groups and become a member.Now, the members can get updated with the recent news content and share their views.
There is another provision of create pages.Pages can be created by various individual or companies.Other people can join thesepages and get updated.Facebook calls it "become a fan".
These sort of features have made facebook a common ground for people to share their ideas as a community or thread.
Why has it been a successful site? How does the purchase of a book work?
Yes, Amazon.com has been a really very successful site.It has amazing line of products and a very secure transaction.It aslo has features like users reviews where users can post a review about any products help potential buyers to know about the users experience.It has a very good and effective Content search.It has also provision for 3rd party seller who can refer the products of amazone.com and get commission for it.This is beneficial for both parties.
The other best feature of amazon.com is it handles all the payments and payments security,so user don't need to bother about it.
Now talking about the purchase of book online its a very simple task.Once you have chosen a book you can click on buy now botton.Now, if you are not a registered member , you will be asked to open an amazon account where details about you ,your mailing address and methods of payment will be stored.Now your are ready to buy any book with a click of a button once you log into your amazon account.
Are there any secure transaction not involving money?
Yes there is.There is a feature where you can buy gift cards and send them to anyone one.Entering the claim code one the gift card, the amount will be transferred to that very gift card and can be used to buy almost anything at amazon.com.
What happens with new models emerging such as price comparison sites?
With introduction to new models like price comparison sites would benefit the users.User can make choices and instant an can find the items of their choice and buy it.This thing will make these site popular.
Reference:
Amazon.com. Wikipedia. 2010. Wikimedia Foundation, Inc.Retrieved on April 9, 2010 from http://en.wikipedia.org/wiki/Amazon.com
Facebook features.Wikipedia. 2010. Wikimedia Foundation, Inc. Retrieved on April 9 ,2010 from http://en.wikipedia.org/wiki/Facebook_features#cite_note-21
Gift Cards Frequently Asked Questions. Retrieved April 9, 2010, from http://www.amazon.com/gp/help/customer/display.html/ref=help_search_1-1?ie=UTF8&nodeId=200217030&qid=1270808519&sr=1-1
http://www.facebook.com
http://www.youtube.com
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